Emphasis on Vehicle Type (Passenger Vehicle and Commercial Vehicle); Propulsion Type (Battery Electric Vehicles, Plug-in Hybrid Electric Vehicles, and Fuel Cell Electric Vehicles); Sales Channel (OEM and Aftermarket); and Region/Country
The acoustic electric vehicle alerting systems market was valued at USD 966.81 million in 2023 and is expected to grow at a steady CAGR of around 11.66% during the forecast period (2024-2032), owing to the burgeoning adoption of electric vehicles, stringent government regulations, technological advancements, and the development of autonomous vehicles.
The Acoustic Electric Vehicle Alerting System (AVAS) is an acoustic device producing a sound like that of a conventional ICE vehicle at a speed velocity of up to 30 kilometers per hour when moving forward and up to 6 kilometers per hour when backing up. In this manner, the public can use a pleasant sound to be informed that an all-electric bus is near or already in the area. Governments around the world are implementing various laws and electric vehicle safety regulations are one of the most crucial ones. Likewise, combustion engine electric vehicles do not produce sound while running, as a result, pedestrians are not aware of vehicles around them. To ensure the safety of pedestrians governments are mandating the installation of acoustic vehicle alerting systems that produce sound and alert pedestrians to the presence of electric drive vehicles. For instance, since July 2019, the European Union made it mandatory for all newly developed electric vehicles such as battery electric vehicles, hybrid electric vehicles, and fuel cell electric vehicles to mount an acoustic warning system. Therefore, with the growing demand for electric vehicles, the demand for acoustic vehicle alerting systems continues to grow in the forecast period.
Adaptive and Context-Aware Sound Generation
Adaptive Context-Aware Sound Generation is a major advancement in Acoustic Vehicle Alerting Systems (AVAS). This trend entails creating systems equipped to optimize sound according to the temporal and spatial characteristics of the environment and traffic situations.
Recent implementations showcase the rapid advancement of this technology:
For the Ariya, a new electrical crossover, Nissan launched its ‘‘Canto’’ sound system in 2021. The implementation of this system depends on the speed, acceleration, and deceleration of the vehicle in the toning and volume of the alerts to reduce the intrusiveness of the auditory system.
In 2022, BMW’s signature sound electric, created by Hans Zimmer, was introduced to the BMW i4 and BMW iX models. This system depends not only on the driving mode but also on the adjacent territory, in that the sound level increases in large cities and decreases in the country.
The following recent examples reveal how the adaptively growing technology of AVAS improves safety, reduces noise disturbances and becomes wiser and contextually more effective than before. Such development will only continue, with even more complex integration of vehicle sensors and environmental sensing to enhance the efficiency of the operation for both pedestrian safety as well as respect for city noise.
Asia Pacific Dominated the Acoustic Electric Vehicle Alerting Systems Market
The Asia Pacific acoustic electric vehicle alerting system market is expected to dominate in the forecast period. The automobile industry in Asia Pacific has been improving dramatically due to an increase in middle-income earners and better income per capita. China, India, and Indonesia have recorded drastic increases in car sales some of which have posted double-digit growth rates in the recent past. This increased demand has been a catalyst for acoustic vehicle alerting systems that are essential subsystems in current automobiles. Furthermore, all governments of the region have been extending enormous incentives to sustain the automotive industry through various schemes and policies. For instance, the Chinese authorities have enhanced the policy goals to support liberal taxation & subsidies such as providing premium tax incentives for the development of electric cars (EVs). This has made the demand for EVs high in China making it the market leader in the world. For instance, in 2024, according to the report published by the IEA (International Energy Agency), a total of 8.1 million electric vehicles were sold in China in 2023, compared to 5.9 million in 2022. Furthermore, technological development and innovation have contributed equally to the market expansion of the Asia Pacific region.
The acoustic electric vehicle alerting systems market is competitive and concentrated, with few global and international players. The key players are adopting different growth strategies to enhance their market presence, such as partnerships, agreements, collaborations, new product launches, geographical expansions, and mergers and acquisitions. Some major players operating in the market are Brigade Electronics Group Plc, HARMAN International, Continental AG, Texas Instruments Incorporated, DENSO ELECTRONICS CORPORATION, HELLA GmbH & Co. KGaA, THOR, STMicroelectronics, Daimler Truck AG, and ESI Group.
In 2024, Brose launched a brand new AVAS (Acoustic Vehicle Alerting System) that produces a fake driving sound when moving at below 50km/h. Thus, the mechatronics specialist was able to build on its know-how in the areas of acoustics and electronics, for instance, based on the design of sound boxes for door modules. Another advantage is that the module has a broad frequency range of 200 to 5,000 hertz that allows the creation of vivid sound and specific sound patterns.
In 2022, Brigade Electronics launched Sidescan Predict, the next generation of side-detection sensors system. The system is particularly designed for collision avoidance between road vehicles, objects, and vulnerable road users.
For instance, since July 2019, the European Union made it mandatory for all newly developed electric vehicles such as battery electric vehicles, hybrid electric vehicles, and fuel cell electric vehicles to mount an acoustic warning system.
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1. Market Introduction
2. Research Methodology or Assumption
3. Executive Summary
4. Market Dynamics
5. Pricing Analysis
6. Global Acoustic Electric Vehicle Alerting Systems (AEVAS) Market Revenue (USD MN), 2022-2032F
7. Market Insights by Vehicle Type
8. Market Insights by Propulsion Type
9. Market Insights by Sales Channel
10. Market Insights by Region
11. Value Chain Analysis
12. Competitive Landscape
13. Company Profiled
14. Acronyms & Assumption
15. Annexure
Analyzing the historical market, estimating the current market, and forecasting the future market of the global acoustic-electric vehicle alerting systems market were the three major steps undertaken to create and analyze the adoption of acoustic-electric vehicle alerting systems in major regions globally. Exhaustive secondary research was conducted to collect the historical market numbers and estimate the current market size. Secondly, to validate these insights, numerous findings and assumptions were taken into consideration. Moreover, exhaustive primary interviews were also conducted, with industry experts across the value chain of the global acoustic electric vehicle alerting systems market. Post assumption and validation of market numbers through primary interviews, we employed a top-down/bottom-up approach to forecasting the complete market size. Thereafter, market breakdown and data triangulation methods were adopted to estimate and analyze the market size of segments and sub-segments of the industry pertains to. Detailed methodology is explained below:
Step 1: In-Depth Study of Secondary Sources:
A detailed secondary study was conducted to obtain the historical market size of the acoustic-electric vehicle alerting systems market through company internal sources such as annual reports & financial statements, performance presentations, press releases, etc., and external sources including journals, news & articles, government publications, competitor publications, sector reports, third-party database, and other credible publications.
Step 2: Market Segmentation:
After obtaining the historical market size of the acoustic-electric vehicle alerting systems market, we conducted a detailed secondary analysis to gather historical market insights and share for different segments & sub-segments for major regions. Major segments are included in the report such as vehicle type, propulsion type, and sales channel. Further country-level analyses were conducted to evaluate the overall adoption of testing models in that region.
Step 3: Factor Analysis:
After acquiring the historical market size of different segments and sub-segments, we conducted a detailed factor analysis to estimate the current market size of the acoustic-electric vehicle alerting systems market. Further, we conducted factor analysis using dependent and independent variables such as vehicle type, propulsion type, and sales channel of the acoustic-electric vehicle alerting systems market. A thorough analysis was conducted for demand and supply-side scenarios considering top partnerships, mergers and acquisitions, business expansion, and product launches in the acoustic-electric vehicle alerting systems market sector across the globe.
Current Market Sizing: Based on actionable insights from the above 3 steps, we arrived at the current market size, key players in the global acoustic electric vehicle alerting systems market, and market shares of the segments. All the required percentage shares split, and market breakdowns were determined using the above-mentioned secondary approach and were verified through primary interviews.
Estimation & Forecasting: For market estimation and forecast, weights were assigned to different factors including drivers & trends, restraints, and opportunities available for the stakeholders. After analyzing these factors, relevant forecasting techniques i.e., the top-down/bottom-up approach were applied to arrive at the market forecast for 2032 for different segments and sub-segments across the major markets globally. The research methodology adopted to estimate the market size encompasses:
Primary Research: In-depth interviews were conducted with the Key Opinion Leaders (KOLs) including Top Level Executives (CXO/VPs, Sales Head, Marketing Head, Operational Head, Regional Head, Country Head, etc.) across major regions. Primary research findings were then summarized, and statistical analysis was performed to prove the stated hypothesis. Inputs from primary research were consolidated with secondary findings, hence turning information into actionable insights.
Market Engineering
The data triangulation technique was employed to complete the overall market estimation and to arrive at precise statistical numbers for each segment and sub-segment of the global acoustic-electric vehicle alerting systems market. Data was split into several segments & sub-segments post studying various parameters and trends in the areas of the vehicle type, propulsion type, and sales channel in the global acoustic electric vehicle alerting systems market.
The current & future market trends of the global acoustic electric vehicle alerting systems market were pinpointed in the study. Investors can gain strategic insights to base their discretion for investments on the qualitative and quantitative analysis performed in the study. Current and future market trends determined the overall attractiveness of the market at a regional level, providing a platform for the industrial participant to exploit the untapped market to benefit from a first-mover advantage. Other quantitative goals of the studies include:
Q1: What is the current market size and growth potential of the acoustic-electric vehicle alerting systems market?
Q2: What are the driving factors for the growth of the acoustic-electric vehicle alerting systems market?
Q3: Which segment has the largest acoustic electric vehicle alerting systems market share by Vehicle Type?
Q4: What are the emerging technologies and trends in the acoustic electric vehicle alerting systems market?
Q5: Which region will dominate the acoustic-electric vehicle alerting systems market?
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